Wisconsin Tech Month shines a spotlight on inspiring women in technology, celebrating their journeys and achievements. This episode features an insightful conversation with Amy Schultz, who transitioned from a career in merchandising to becoming a significant player in the tech industry. Amy shares how she discovered her passion for the digital space while working on an ecommerce launch and highlights the importance of continuous learning and curiosity in technology. As a woman navigating a male-dominated field, she offers valuable advice and reflections on overcoming challenges and thriving in tech.
Takeaways:
- Amy Schultz transitioned from merchandising to technology by discovering her passion for the digital space.
- She emphasizes the importance of women being recognized for their contributions in technology versus being called girls.
- Women in tech often tackle projects by identifying risks early, ensuring smoother implementations in the long run.
- Career paths are rarely linear; navigating challenges like bankruptcy and COVID can lead to new opportunities.
- Amy advises newcomers to tech to be curious and committed to continuous learning in a rapidly changing field.
- Building strong cross-team collaboration is essential in technology, as it solves various business challenges.

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